Revenue team gives us a push

Matt:

I can tell you right now what your biggest blind spot is: You think this is about redesigning the paper. Readers want content. But you want them to generate the content because you want to redesign. Readers aren’t interested in paying for a product and doing the heavy lifting for it, too.

You can send my cookies to me. I prefer the new, soft Oreos. I’d tell you the exact brand name, but I was too wowed by the packaging to recall the words on it.

Robert: We are actually focused on two goals: Changing our content offerings in radical ways, which you can see in the overview summary report when you read it, and changing the way people experience our content, everything from delivery in print to online to new vehicles for getting the Merc into more people’s lives. What we know is that’s going to be a process … We hope you’ll stay tuned for it.

I’m sorry; the blog post at visualeditors implied the culmination would be a big, sudden redesign.

That, plus the last few years of “innovations” (Read: Design good! Editing bad! Editing very bad!), plus the current slash-and-burn ownership team that wants centralized copy desks (if it doesn’t have them already) have me wary.

And anyone can write a report and have mission statements and meetings and doughnuts. There’s a place already that lives on the dream of mystical sunshine and lollipops; it’s called the Poynter Institute.

HERE’S THE MERCURY’S AND CALIFORNIA’S CHANCE:BE PART OF THE SOLUTION OR YOU’LL BE PART OF THE PROBLEM…..

Rethinking@mercurynews.com

What the San Jose Mercury News desparately-needs, as with San Jose-itself (which, incidentally, are mathematically/scienifically-related), is to live-up to the GREAT NAME to which it was endowed. Perhaps today’s news-journalists are unaware, but, since the dawn of the “modern age” (the industrialized age of human development), like the dawn of representative government on the planet, the ascent to peace or descent into war could be calculated by the degree to which newspapers (now, newsmedia) either adhered to the ideals of “The Mercury” (Benjamin Franklin’s newspaper) or the self-censoring, inverted-ideals of “The Mouth” (Karl Marx’s Cologne, Germany—not Moscow—newspaper, “The New Mouth of the ‘Empire’: An Organ of Democracy). So too it is today, with San Jose’s newspaper. Not to put the weight of responsibility for omniscience or omnipresence on newspapers, but, “The Mercury” (San Jose’s) should either live up to the ideals that Franklin espoused or change it’s name to “The San Jose Mouth”, at least, whether it takes responsibility (financial and otherwise) for the socio-economic descent into economic collapse and war that Karl Marx’s “Mouths” have been principals-to and resulted-in from their onset or not.

Like having an Electrostatic Speaker (or Bull Horn,as they’re called), capable of producing a million times the volume of one citizen, however right that citizen may be, it’s futility for him to try and compete with such a Public Broadcast (or mass media)…..something one with enough sense to be more accurate than paid experts, 90%+ of the time, would not waste his energies in attempting.

I will GUARANTEE “The Mercury” (San Jose), for the sake of the real-life, sacred, name; the opportunity to experience it in real time, just exactly how important newspapering can be. Give me a column on the three subjects in which I own World’s Best, Who’s Who in America-recognized, materials (specifically, Love, Law, and Politics) and see just how important mass communications can be. If you want Healthcare that works, crime and debt reduction (to near elimination), and economic growth in your communities, test the column for 6 months to a year and see (use it as an experiment)—-I’ll even do it for a Cub Reporter’s salary (with a few twists, based upon sales volume—a commmission, if I’m successful, of the increase I produce in your sales)—-For Free, That Is—-If Your Profits Don’t Increase, I Don’t Make Anything.

Moreover, like the Scientific Government Training Programs, developed from these New Higher Science Materials, which would’ve prevented Every Major Disaster, since Reagan left office (1988-89); if this one column does, in fact, restore economic vitality(eliminating the California and U.S. Deficits, as these Materials GUARANTEE), restore proper government function, correct healthcare malfunctions, and prevent virtually all future major disasters, before they happen, the question will certainly arise—–WAS IT A FAILURE OF NEWSPAPERS’ PROPER FUNCTION THAT CAUSED ALL OF THE MAJOR DISASTERS, SINCE REAGAN LEFT OFFICE (AT LEAST)? {Are we not being too hard on them to say it’s all their fault}. It should be remembered, however, that being able to reprovably-prevent the Major Disasters that can be proven, before it happens, will result in WWIII (Thermonuclear War)—-even if it should be proven that this was the case, any negativities that may result therefrom will, certainly, be less-bad than WWIII.

I will inform you, however, than you should be prepared (as with the peoples of San Jose and California) to be able to print twice the volume of newspapers you presently print—-as the peoples of San Jose and California should be prepared for economic growth like they’ve NEVER SEEN BEFORE……like coming to the Real America, for the first time…….including $1,000,000 First Fully Legal Franchises and Charters (developed from these New Higher Science materials)—-awarded monthly, from the first month of my column(two awarded in December, for Christmas)—-an $8 Trillion Dollar Deficit isn’t something than can be grown out of nearly as easily as the $900 Billion one I proved to then-President Reagan we could do, some time ago. THE SOONER WE START, THE SOONER WE CAN ELIMINATE THE DEFICIT AND STABILIZE THE ECONOMY (AND GET OUR GOVERNMENT WORKING PROPERLY, BETTER THAN EVER BEFORE, IN FACT—EVEN BETTER THAN THE 1950s, WHEN DR. EINSTEIN’S NEW PHYSICS WERE FINALLY IMPLEMENTED AND EXTRAPOLATED).
Reserving Contractual Construction For Myself; Always:

Dr. Eric Durand, Ph.D…..
925-695-6507(messages)
usrecovery@gmail.com