About
Why are we doing this?
When it comes to starting the reinvention of the Mercury News, the “X-Files” may have said it best: “The truth is out there.”
We all look at our slumping circulation and revenue numbers and wonder what kind of changes it will take to grow — or even keep — our audience. The good news is that we can find out. The answers lie in the people who walk, talk, drive, shop, and read among us every day. We will use a combination of Newspaper Next and Ideo methodologies.
With the observational and analytical skills we’ve honed, we’re well qualified to track these answers down. We believe they’ll provide essential material for crafting a range of new ideas and guiding the innovations we ultimately pursue.
This group blog is primarily written by Matt Mansfield, a deputy managing editor at the Mercury News, and Chris O’Brien, a veteran technology reporter at the Merc. To contact us, send us direct emails, drop a comment on any of our posts, or shoot an email to rethinking@mercurynews.com. We read everything.
