Progress
Over the past three months, teams of Mercury News employees from all divisions, working in groups of three, have talked to more than 120 media users across Silicon Valley in a process aimed at getting us some quick feedback. Summaries of these reports were presented over the course of four staff meetings. And there has been a follow-up staff discussion about how to re-imagine our print product.
The steering committee met all of last week to build some rapid prototypes of each of these major ideas. We hope to have the rapid prototypes ready for the senior leadership at the Merc to check out by next week and the rest of the place to see later in the week. Then we want to get some buy-in, refine a little, take those prototypes back to “extreme users” we can identify, as well as hold audience, advertiser and thought leader round-tables.
